Team
Projects
BU LINK projects are designed to give members hands-on experience through collaborative, team-based work.
During the fall semester, members work within their academic divisions to explore topics related to their fields and produce practical deliverables such as presentations, reports, or prototypes.
In the spring semester, teams collaborate across divisions, bringing together different areas of expertise to tackle interdisciplinary projects.
Together, these projects emphasize collaboration, applied learning, and real-world problem solving.
Concept development, IMC strategy, and timeline planning to address Under Armour’s weaknesses in the athleisure fashion segment, followed by a final presentation by Communications Team, Fall 2025.
Development and presentation of a budgeting app designed for Korean international students in the U.S., featuring exchange-rate–based dual-currency calculations and a built-in tip calculator by Computer and Data Science Team, Fall 2025.
A simulated trading desk project replicating real-world financial markets, divided into Equities, Fixed Income, FX & Commodities, and Macro desks, culminating in a team presentation by Business Team, Fall 2025.
Analysis of three years of financial statements and key financial ratios to assess business performance and corporate trends, followed by performance forecasting. The projections were validated and compared using AI-driven analysis and actual financial data, with findings presented in a final report and presentation by Finance Team, Fall 2025.
An empirical study applying Value–Belief–Norm (VBN) theory to examine the causal relationship between social media use and climate anxiety. The project involved hypothesis development, survey-based data analysis, and a presentation of findings and directions for future research by Social Science Team, Fall 2025.
An analysis of mRNA-based protein replacement therapies as an alternative treatment strategy, examining the limitations of conventional protein injections and gene therapies, and presenting potential therapeutic advantages and applications by Natural Science Team, Fall 2025.
